The Apollo Project breathed hope and enthusiasm back into a commercially struggling community. An idea so simple yet inspired, occupying a former video store and filling it with mixed media art installations, to which the public could visit during the hours of trade, therefore reducing the impact of empty shops. In keeping with the small screen setting, Delphine displayed enthusiastic and graphically crafted buzz words ‘as live’ on retro televisions, for window shoppers to engage with. Commercials that were not commercial, but there to encourage and intrigue – a playful and arresting fusion of design and innovation that harnessed the raw materials of the environment in which they were found.
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